We believe in a more imaginative world.

Most people are not living up their creativity potential
Everyone wants to come up with the next big idea
A creative mind is a healthier mind & adds meaning to life
Top 3 skills for the future in the entire world of work
CEOs say it is the No. 1 business leadership skill
Within 10 years 50% S&P 500 are forecast to be replaced due to creative destruction

we do

Creative Being uses cutting-edge scientific research combined with an unparalleled understanding of the nature of creativity to provide unique ways for people to become more creative and fulfil their potential.

We’ve seen the future – and it’s creative. With AI increasingly making standard intelligence unremarkable, the next phase of human development requires you to increase your creative intelligence to survive, thrive and feel alive.

Our Founder

Dr. Michael Bloomfield is a creativity expert and anthropologist with a PhD from the University of East London, where he is a former lecturer.

He proposed the first unified scientific theory of creativity, Cusp Theory, as described in his upcoming book Creative Being: An Introduction to the Secrets of Creativity. Michael now teaches people how to think more creatively and imaginatively. His brainchild, the Creative Being app, started life as a concept pitched to (and rejected by) Nintendo in 2008, and is finally here to enable anyone to increase their creative intelligence.

Michael’s work has been published in the Guardian newspaper and he has run creativity programmes for the Guardian, IBM, Barclays Bank, phd media, FleishmanHillard Fishburn and others.

Michael regularly writes for the Creative Being blog and other websites, and he continues to create work in art, music and other media.

Start an epic journey into your imagination

You can download Creative Being on the Apple app store today!
Try Creative Being for Free